Homeschool Roots
This Privacy Policy describes how Homeschool Roots (“the Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from homeschoolroots.com (the “Site”).
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device Information
Examples of Personal Information collected:
Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection:
To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection:
Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose:
Shared with our processor Shopify.
Order Information
Examples of Personal Information collected:
Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection:
To provide products or services to you, fulfill our contract, process your payment, arrange for shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and — when in line with your preferences — send you information or advertising about our products or services.
Source of collection:
Collected directly from you.
Disclosure for a business purpose:
Shared with our processor Shopify, as well as third-party apps used for sales, payment processing, shipping, and fulfillment.
Customer Support Information
Examples of Personal Information collected:
Name, email address, order details, and any additional information you provide when contacting us.
Purpose of collection:
To provide customer support and resolve your inquiries.
Source of collection:
Collected from you via email or contact forms.
Disclosure for a business purpose:
Shared with our support and order management tools, including Shopify and any third-party helpdesk software we use.
Sharing Personal Information
We share your Personal Information with service providers to help us deliver our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy .
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request, or to protect our rights.
Behavioral Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how customers use our Site.
🔗 Learn how Google uses your data
🔗 Opt out of Google Analytics - We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. This may include the use of cookies or similar technologies.
For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Opt Out of Targeted Advertising
You can opt out of personalized ads through the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of many advertising networks at once via the Digital Advertising Alliance:
http://optout.aboutads.info
Using Personal Information
We use your Personal Information to:
- Offer products for sale
- Process payments
- Ship and fulfill orders
- Communicate with you
- Improve our Site and services
- Send updates about new products, services, and offers (if you’ve opted in)
Lawful Basis (For EEA Residents)
If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases under the GDPR:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Our legitimate interests (without overriding your rights)
Retention
We retain your Personal Information for as long as necessary to fulfill our contracts, comply with legal obligations, or until you request deletion. You may ask us to erase your data at any time — see “Your Rights” below.
Automatic Decision-Making
We do not engage in fully automated decision-making that has a legal or significant effect on you.
Our processor, Shopify, uses limited automated systems to prevent fraud, such as:
- Temporary denylist of IP addresses with repeated failed transactions (lasts a few hours)
- Temporary denylist of credit cards linked to blocked IPs (lasts a few days)
Selling Personal Information (CCPA Notice)
Under the California Consumer Privacy Act (CCPA), we do share certain categories of Personal Information with third-party advertising partners for monetary or other valuable consideration. This may include:
- Device information
- Browsing behavior
- Purchase history
This is considered a “sale” under CCPA.
Your Right to Opt Out
You can opt out of the sale of your information at any time by:
- Using the opt-out links in the Behavioral Advertising section above
- Emailing us at homeschoolroots.com@gmail.com with the subject line: “Do Not Sell My Personal Information”
We do not sell the personal information of minors under 16 without affirmative authorization.
Your Rights
GDPR (EEA Residents)
You have the right to:
- Access your Personal Information
- Request correction or deletion
- Data portability
- Object to processing
To exercise these rights, contact us at homeschoolroots.com@gmail.com
Your data is initially processed in Ireland and may be transferred to countries like the U.S. and Canada. Shopify complies with GDPR transfer requirements — learn more:
https://help.shopify.com/en/manual/your-account/privacy/GDPR
CCPA (California Residents)
You have the right to:
- Know what personal data we collect
- Request deletion
- Opt out of the sale of your data
- Non-discrimination for exercising your rights
To make a request, email homeschoolroots.com@gmail.com
You may also designate an authorized agent to act on your behalf.
Cookies
A cookie is a small file downloaded to your device when you visit our Site. We use cookies to:
- Remember your preferences (login, region)
- Improve browsing experience
- Analyze Site usage
- Deliver personalized ads
Types of Cookies We Use
Necessary for the Store
_ab | Admin access |
_secure_session_id | Storefront navigation |
cart | Shopping cart |
cart_sig,cart_ts,checkout_token,secret | Checkout process |
secure_customer_sig,storefront_digest,_shopify_u | Customer login and account |
Analytics & Marketing
_tracking_consent | Tracks consent |
_landing_page,_orig_referrer | Landing page tracking |
_s,_shopify_s,_shopify_sa_p,_shopify_sa_t,_shopify_y,_y | Shopify analytics and marketing |
Most cookies we use are persistent and expire between 30 minutes and 2 years. Session cookies end when you close your browser.
Managing Cookies
You can control cookies through your browser settings (usually under “Tools” or “Preferences”). For help, visit:
www.allaboutcookies.org
⚠️ Note: Blocking cookies may limit Site functionality.
Also, blocking cookies does not fully stop how third parties (like ad partners) use your data. Use the opt-out links above for full control.
Do Not Track
Due to the lack of industry-wide standards, we do not currently respond to “Do Not Track” browser signals.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
The last updated date will be posted at the top of this page.
Contact Us
If you have questions, concerns, or complaints about our privacy practices, please contact us:
📧 Email: homeschoolroots.com@gmail.com
📅 Last updated: October 4, 2024